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Winter Sports Testimonials

Magic Carpet® Lifts is the talk of the mountain; from the resorts, to the skiers and tubers to the media.

Customer Comments

User-friendliness.
"We are fortunate to have a number of Magic CarpetsŪ installed at Whistler. They are considered a "must have" in daily operations. Our most recent installation (a 600', 36" wide Magic CarpetŪ that services the adult learning program at Whistler Mountain) has not only improved the quality of service but made the learning process much easier.

— Bob DuFour, Vice President, Mountain Operations,
Intrawest Corporation at Whistler Blackcomb, British ColumbiaWhistler Blackcomb

Installation, follow-through, after-sale support.
"The backup has been phenomenal. I got the length I needed, and the grades I needed. It's 270 feet long and runs up through undulating terrain. It's very simple to operate. Operators like using it. We have a 16-foot heated rubber mat that helps eliminate [snow] buildup, very important in a ski area that gets 500-plus inches of snow a year."

- Ian Honey, Director of Operations, Grand Targhee, Wyoming Grand Targhee

Versus rope tows.
"For a beginner skier, to use a wire rope ski lift could be quite threatening. With Magic CarpetŪ, you just shuffle on and shuffle off.there's no worry about getting drug around."

— Phil Walz, President and CEO, Cascade Mountain Ski & Snowboard Area, WisconsinCascade Mountain, Wisconsin

Longevity and reliability.
"We use the heck out of them, and we get good service out of them. They are less troublesome to maintain than wire rope tows, and passengers enjoy them. Overall, it's a better way to go."

— Doug Allen, Director of Mountain Operations, Steamboat Springs, Colorado

Ski School popularity.
"Our Magic CarpetŪ has proved to be a great asset for our Snow Sports School. Beginners can get more mileage within their lesson, and it helps to provide a safe, comfortable area on the mountain where our guests can practice their skills. Kids of all ages love it!"

— Rob Ellen, Mountain Operations Supervisor, Marmot Basin, Alberta Marmot Basin

Customer service, plus.
"What sold us [on buying a second Magic Carpet] was that when we had a problem with the drive motor, Magic Carpet got us a new one, at no cost, just before the Christmas rush season. Being able to get parts like that, that customer service is really important to us."

Skier satisfaction.
"We're probably 60% beginner skiers.It makes it a lot easier for them and they get in a lot more runs than with a rope tow."

Cost versus value.
"It costs more than a rope tow, but you know, it's like when the Internet started-once people use it, no one wants to use anything else."

— Gord Pattison, Manager Operations, Canada Olympic Park, Alberta Canada Olympic Park

Popularity.
"Our Magic CarpetŪ is the centerpiece of the whole kids' ski school program. It's really valuable for teaching little children. They love it, we love it."

Ease of set up and maintenance.
"It went up as well as any machine imaginable. It's very simple to take care of and fix. It only takes a couple of mechanics less than a half-day to do the recommended maintenance. We will definitely get another one."

— Chuck Melichar, Lift Director, Jackson Hole, Wyoming Jackson Hole

More about maintenance and durability.
"My favorite feature is that the Magic CarpetŪ is basically maintenance-free. It just keeps going and going.pretty much runs continuously."

Portability.
"We installed it ourselves.and tear it down and reassemble it every year. It's real easy to put together."

— Rich Durazo, Mtn. Maintenance Manager, Northstar-At-Tahoe, CaliforniaNorthstar at Tahoe

Tubing.
"We decided to replace our two existing handle tows in our Tube park with one 560' carpet. This was our second Magic CarpetŪ, so our decision of who to go with was simple. We were happy with the four-day installation and how accommodating Magic Carpet was to deal with. But surprisingly, our customers were even more excited about the tow replacement than we were. Many customers were overheard saying 'This carpet thing is cool, now we don't have to wait to be hooked up.' Once we heard this, we knew we had made the right decision - for the customer."

— Rob Walz, General Manager, Cascade Mountain, WisconsinCascade Mountain, Wisconsin

More on longevity.
"We have ten Magic CarpetsŪ, one since 1992. All three run pretty continuously during ski season. They're low maintenance and easy to use..One goes over a 'skier bridge.' They just work real well."

— George Hudspeth, Manager of Maintenance, Beaver Creek, Colorado Beaver Creek, Colorado

Media Comments

"At Colorado's Beaver Creek and Vail resorts, beginners and kids no longer have to struggle up the 'bunny slope' sideways. Now they can hop on a Magic CarpetŪ.Some folks like it so much.that 'going down the hill is just an excuse to get on the ride again.'"

Newsweek Magazine, January 16, 1995
Newsweek

"Just outside the [Telluride] activity center is the 'Magic Carpet'.snow level people mover is as welcoming to beginners as a chairlift is scary."

Arizona Republic, February 17, 1998
The Arizona Republic

Compared to traditional rope and chair lifts, the moving walkway is easier for little ones to step onto.

wcco.com, January 1, 2009
WCCO.COM