User-friendliness…

Installation, follow-through, after-sale support…

More about maintenance and durability…

Portability…

More on longevity…

Versatility…

Versus rope tows…

"For a beginner skier, to use a wire rope ski lift could be quite threatening. With Magic Carpet®, you just shuffle on and shuffle off…there's no worry about getting drug around."

-Phil Walz, President and CEO, Cascade Mountain Ski & Snowboard Area, Wisconsin

Longevity and reliability…

Customer service, plus…

Skier satisfaction…

Cost versus value…

Media Comments…